This video shows the counterintuitive brilliance of Montessori education.
Metro East Montessori School (MEMS) educates students from age 3 to 8th grade.
I was engaged before MEMS had a defined goal. In my initial discussion with the principal and board, I identified that the school succeeded in retaining students from one year to the next, but struggled to attract new families with young children. This insight helped the leaders align around the goal of educating prospective parents of young students about MEMS's unique approach to education.
I observed the youngest classroom, a child-sized world designed for exploration. The self-confidence of the children—and the respect with which teachers like Steph guide them—inspired this video.
This video generated over 60,000 organic views. Parents of prospective students referenced it when visiting the school; the Montessori community embraced it for showcasing their approach to education with beauty and wonder; and teacher in the video was even interviewed by her university’s alumni magazine due in large part to its popularity.
What I Did
Pre-production strategy and planning
Recruitment and screening
Jim Tudor contributed art direction and camera operation on one day of production; Sean Loftin contributed camera operation on another.