MEMS Promotional Video
Metro East Montessori School wanted to grow awareness about their unique approach to education.
In my initial interviews with the principal and board, I identified that the school succeeded in retaining students from one year to the next, but struggled to attract new families with young children. Then I observed in the youngest classroom—a child-sized world designed for exploration. The self-confidence of the children, and the dignity with which teachers like Steph treat them, was inspiring.
The resulting video was viewed over 60,000 times. Parents of prospective students referenced it when visiting the school; the Montessori community embraced it for showcasing their approach to education with beauty and wonder; and teacher in the video was even interviewed by her university’s alumni magazine due in large part to its popularity.