Pencil Design Process Video
A fellow design thinking nerd approached me about creating 60-second video for her design thinking class at Washington University. Her group's assignment was to brainstorm ideas for constructing a pencil, prototype some of them, and then select one to manufacture 30 copies of for the whole class. This video documents that process.
Initially, I was planning to shoot this video as a mini-documentary. But then I visited the group in the architecture studio at the Sam Fox School where they were working. The robust studio furniture offered me the chance to stand on the desk and shoot straight down. That's when it all came together: We could tell the entire story from this angle. Here was a chance to elevate the materials the students were exploring and highlight the hands-on craftsmanship they were applying to the design challenge. Besides, their classmates would have the chance to see their wonderful faces during the presentation. So we decided to give the hands-on work center stage.