Re-connecting people and organizations through human-centered design


Bits of what I’m learning along the way

Cognition Levels Diagram

Adapted from Don Norman's The Design of Everyday Objects, here is my first draft of his three levels of cognition:

  • The reflective level where conscious thought and decision-making takes place
  • The subconcious behaviorial behavioral level where we process expectations
  • The deeply subconcious visceral level related to simple muscular movement and body tension

My diagram includes two concepts that map onto the cognition levels:

  1. The stages of action (ALL CAPS)
  2. The emotional states that correspond to different actions and levels.

Disclaimer: This blog post is about the diagram, not about psychology. Don Norman's book is a great place to begin if you want to gain a better understanding of cognition than I'm offering here.

I believe in iteration, and this is my first draft. Feedback is welcome and appreciated, especially along these lines: How could it be more clear? Or make your own version and share it with me @_nathanlucy or I've attached my OmniGraffle file below.

Nathan LucyDiagram, Psychology